Wednesday, February 27, 2008

Increasing percapita consumption of animal products

Quantum jump in per capita consumption of milk, meat and eggs
Dr.T.P.Sethumadhavan
Increasing per capita consumption of milk increases the domestic demand of milk. As domestic consumption of milk increases, as a result of wide demand supply gap scarcity arises. Even though consumption of food grains has decreased during the year 2007-2008, animal protein sources like milk, meat and eggs shows a positive trend. This emphasizes the need for increasing domestic production to meet the ever-increasing need for animal protein sources. As India is growing richer, Indians are growing hungrier. Annual per capita cereal and pulses availability has declined from 457 gm and 40.16 gm respectively in 1995 and to 391 gm and 31.5 gm respectively in 2005.

The per capita daily cereal availability is lower than 393.1 gm of cereal and almost 47 percent of the 67.2 gm of pulses available in 1960 to the Indian population. But Indians are eating more meat and eggs. Per capita egg consumption is expected to close at 43 eggs in 2007-08 while broiler meat at 2 kg. It is expected to reach 50 eggs per year and 2.3 kg per year of broiler meat by 2010. Per capita milk consumption in 2007-08 is about 238 gm/day. It is expected to reach 262 gm/day by 2010. Inorder to increase more quantity of animal protein sources to meet the increasing needs of the population; sufficient quantity of grains like maize will be required at a reasonable price. Moreover rate of agricultural growth fell from 5 percent in the mid 1980s to less than 2 percent in the last 5 years. India is facing a demand- supply mismatch in the case of food grains despite having produced a good quantity of wheat and rice last year.

Monday, February 18, 2008

Market oriented production programmes

Marketled extension approach
Dr.T.P.Sethumadhavan
During the past marketing of agricultural and livestock products were not given adequate attention . But production of more than 90 percent of the agricultural and livestock products are taking place in the rural areas. Previously production oriented programmes were given more attention. But production oriented programmes without taking in to account the marketing need of the rural people will not make the farming activities viable. In order to achieve sustainability in farming activities, market led production programmes are needed. Recently Government of India is emphasising the importance of market led production programmes. To achieve the same market oriented extension programmes are given more prorities. Public private partnership is one of the outcomes of marketled extension programmes. Sustainable livestock farming includes scientific breeding, feeding, management, diseases control and marketing. Value additin of livrstock products will help farmers to get better profit out of livestock farming. It should be location, market and technology specific in nature.

Sunday, February 3, 2008

ANALYSIS OF FOOD TECHNOLOGY RELATED ARTICLES IN LEADING MALAYALAM DAILIES

ANALYSIS OF FOOD TECHNOLOGY RELATED ARTICLES IN LEADING MALAYALAM DAILIES

Dr.T.P.Sethumadhavan
Malayalam dailies play a key role in transfer of technologies. Food technology related articles appear regularly in all dailies.But research studies to assess it’s extent of coverage is comparatively less.This study was undertaken to assess the same.

Four malayalam dailies for a period of one year was taken for the study based on their number of circulation;which include Malayala manorama,Mathrubhoomi,Deepika and Desabhimani.

Content analysis technique (Berelson1952) was used for analysis.

Results were shown as follows: -

Name of Daily Total column length in cms Column length of illustrations Coverage of Articles in Percentage Coverage of illustrations in Percentage
Malyala manorama 630 214 3 1
Mathrubhoomi 596 164 2.9 0.8
Deepika 267 90 1.2 0.44
Desabhimani 231 85 1.12 0.42



Area wise coverage:-

Daily Agriculture related(in%) Livestock&poultry related(in%) Others(in %)
Mal.manorama 74 16.5 9.5
Mathrubhoomi 64.78 25.16 10.06
Deepika 67.8 20.2 12
Desabhimani 59.93 31.16 8.9

Coverage of Livestock Product Processing Technology Articles:-
Daily Milk processing Meat processing Poultry
Mal.manorama 11.2 3.3 2
Mathrubhoomi 17.5 5.7 1.96
Deepika 12 1.9 6.1
Desabhimani 19.16 8.5 3.5

:


It was found that more percentage of food technology related articles were seen in farm feature and business pagesof four daulies.Moreover Agriculture related articles were more when compared to livestock and poultry articles.Percentage wise analysis revealed that within livestock&poultry ,articles on milk processing occupy more space.Meat and poultry processing articles were comparatively less.

Malayala manorama provided more space for publishing Food technology related articles.While Mathrubhoomi published more livestock&poultry related articles when compared to it.Deepika daily published more poultry product technology related articles. Eventhough Desabhimani provided less space for publishing Food technology articles compared to other dailies more milk processing related articles were published in Desabhimani.


References:-

1. Ahuja,B.N.(1984)Theory and Practice of Journalism.Surjit Publications,NewDelhi.

2. Berelson,B (1952) Content analysis in communication research,Freepress,New york.

ANALYSIS OF FOOD TECHNOLOGY RELATED ARTICLES IN LEADING MALAYALAM DAILIES

ANALYSIS OF FOOD TECHNOLOGY RELATED ARTICLES IN LEADING MALAYALAM DAILIES

Dr.T.P.Sethumadhavan Malayalam dailies play a key role in transfer of technologies. Food technology related articles appear regularly in all dailies.But research studies to assess it’s extent of coverage is comparatively less.This study was undertaken to assess the same.

Four malayalam dailies for a period of one year was taken for the study based on their number of circulation;which include Malayala manorama,Mathrubhoomi,Deepika and Desabhimani.

Content analysis technique (Berelson1952) was used for analysis.

Results were shown as follows: -

Name of Daily Total column length in cms Column length of illustrations Coverage of Articles in Percentage Coverage of illustrations in Percentage
Malyala manorama 630 214 3 1
Mathrubhoomi 596 164 2.9 0.8
Deepika 267 90 1.2 0.44
Desabhimani 231 85 1.12 0.42



Area wise coverage:-

Daily Agriculture related(in%) Livestock&poultry related(in%) Others(in %)
Mal.manorama 74 16.5 9.5
Mathrubhoomi 64.78 25.16 10.06
Deepika 67.8 20.2 12
Desabhimani 59.93 31.16 8.9

Coverage of Livestock Product Processing Technology Articles:-
Daily Milk processing Meat processing Poultry
Mal.manorama 11.2 3.3 2
Mathrubhoomi 17.5 5.7 1.96
Deepika 12 1.9 6.1
Desabhimani 19.16 8.5 3.5

:


It was found that more percentage of food technology related articles were seen in farm feature and business pagesof four daulies.Moreover Agriculture related articles were more when compared to livestock and poultry articles.Percentage wise analysis revealed that within livestock&poultry ,articles on milk processing occupy more space.Meat and poultry processing articles were comparatively less.

Malayala manorama provided more space for publishing Food technology related articles.While Mathrubhoomi published more livestock&poultry related articles when compared to it.Deepika daily published more poultry product technology related articles. Eventhough Desabhimani provided less space for publishing Food technology articles compared to other dailies more milk processing related articles were published in Desabhimani.


References:-

1. Ahuja,B.N.(1984)Theory and Practice of Journalism.Surjit Publications,NewDelhi.

2. Berelson,B (1952) Content analysis in communication research,Freepress,New york.
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